Destinations
Destination
Consumer’s Burden | End phishing
1
Phishing is REAL
The stakes are getting higher, with more and more dependencies online
Like everything online, there is a dis-proportionality effect: little effort for one additional target, big impact on the receiver
2
EDUCATION is a STOP GAP Measurement
Education is the current Modus Operandi. Educate the consumer to recognize what is real, and what is an attempt for fraud
But there is no objective measurement for recognizing phishing.
We could stop adding bandaids, and we can start preventing Phising
3
KYC2
There is a multi dollar industry on facilitating the identification of the consumer towards the company. Think of opening a new bank account, fully on mobile. We’ve got Tech and Regulators making major steps in usability of identification and authorization.
If we can make it happen in this direction, let’s make it a two way street. There could be a singular way to identify who is reaching out towards the consumer
The DiSH calls for a ‘Know Your Company’, making KYC, KYC2
Consumers Burden II: recognizing false advertisements. Once delegated to an Advertising Code Committee. Online, its a Consumer’s burden
Consumers Burden III: finding the right Cookie preferences. Finding your way through dark patterns, it’s a Consumer’s burden
Consumers Burden IV: Inability to validate your data from company 1 at company 2
…
Destination
Access to Information | Objective search results
1
Search is key
Access to information directly correlates with other freedoms. A higher access, is a higher chance of finding inspiration to change the world
Where the internet in it’s early days was a place to navigate on a serendipity basis, that has quickly changed resulting in the awareness on Search Engines
2
LLMs as a gamechanger
Those search engines started out with open intentions. But SEO or SEO-vertizing showed us that open intentions can change
When LLMs started to fill in a role as a means between the searcher and information, we are seeing information being burried behind login walls
3
We are losing (Access)
Perhaps for the first time in history, we have actively on a global scale losing information
Solution?
Destination
Privacy Tying Sale | Open access to apps of core services
1
Service 1
For core services (government, bank, insurance) online service models have come up
To maximize your utlity, an App is needed
2
Is connected with service 2
The only reliable way to get that app is from the application story
Resulting in a Tying Sale on Terms and Condititions
Tying Sale on core products are illigal
3
SCISSORS
For fundamental servcies, that app needs to be available without any additional terms and conditions
Like the EU’s DMA enables
.
But still no one is building upon
unsustainable is also, like, boring
#digitalsustainability
A better digital world for the next generation
So go for Digital Sustainability and
Join the DiSH
For the Supporters
For the Creators